User-Focused Marketing Emails
Your Wellness Audience
Will Actually Want to Open

Clear. Concise. Consistent.

Improve their user experience.
Increase your lifetime customer value.

User-Focused Marketing Emails Your Wellness Audience Will Actually Want to Open

Clear. Concise. Consistent.

Improve their user experience.
Increase your lifetime customer value.

HOW IT WORKS
Let’s create a user-focused, business-building email marketing system that’ll have you
declaring victory over short attention spans and lack of focus.
ADOPT A USER-FOCUSED MINDSET
Choose to support your long-term approach to business with a long-term approach to email marketing.

Retain your wellness audience and customers longer by emphasizing relationship-building strategies over short-term sales tactics.
IDENTIFY YOUR PROSPECT, MESSAGING & VOICE
Identify who you’re talking to, what to talk to them about, and how to say it.

Consistency is a key element of good user experience. This is where to start.
DETERMINE YOUR GOAL
Determine what a successful outcome looks like across each element of your email marketing system.

Newsletters, campaigns, individual emails, and related materials, including ads, lead-gen landing pages, lead magnets, web pages, the homepage, and other content need a clear goal to evaluate performance.
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WRITE THE COPY
In collaboration with your design or UX team, write clear, concise, compelling copy consistent with your brand voice that connects with your wellness prospect.
LAUNCH AND TEST
Launch and test to optimization (like everything in digital marketing).

When you adopt a user-focused approach from the first “hello”, you’re likely to convert more leads, retain more customers, and increase your lifetime customer value - in the long run.
REPEAT THE PROCESS
Repeat this process for each step in your customer value journey, and each of your 12-month revenue and non-revenue goals.
CELEBRATE WITH YOUR TEAM
Congrats! You’ve built a powerful, user-focused email marketing system that’ll deliver reliable, positive, bottom-line results for the long term.

Smile. Pat yourself on the back. Take a day off.
You deserve it!
WHO IT’S FOR
Join the ranks of smart wellness marketers who know user experience (UX) is how to leverage
email marketing into the highest ROI-generating digital marketing channel, starting now.
Small Business Owners
Spend your time doing what you do best. We'll help you implement what's working now with email marketing while remaining true to your brand.
Digital Marketing Directors & VPs
Achieve your email marketing goals with a system you can depend on. We'll collaborate with your marketing and tech teams to get it all done.
Digital Agency Owners
Take on UX clients without hiring full-time UX copywriters. We'll write the copy for ads, lead-gen pages, email campaigns, and other content.

ALWAYS LEARNING & IMPROVING

WHAT’S WORKING NOW

We stay current so you stay competitive.
We’ve been regularly investing in the best training from the smartest marketers and master copywriters for 9 years and counting. It helps us be more valuable collaborators. Here’s how a few of our recent certifications can be put to work for your wellness offers…

EMAIL

Wellness Tourism Email Copywriter Certified

From campaign strategy and reporting metrics to deliverability and spam complaints, you can’t just send emails and expect good results.

There’s a lot you need to get right. Thankfully, a user-focused email marketing system addresses it all and sets you up for an ROI and LCV you’ll be happy to report.

JOURNEY

Wellness Tourism Customer Value Journey Certified

There’s no point in building a list until you know how you’re going to monetize a new subscriber. A customer value journey does that.

Mapping out how a stranger becomes engaged, a happy buyer, then a repeat buyer is critical for retention, your email marketing (and overall business) success.

COPY

Wellness Tourism Direct Response Copywriter Certified

The right words are the magic that sells the click, the opt-in, the open, the purchase, and everything else you need your prospects to do to buy and buy again.

Clear, conversational copy that leverages direct response strategies without the high-pressure hype will connect, convert, and stay on-brand.

CONTENT

Wellness Tourism Content Marketing Certified

Cultivate user-focused, human-to-human relationships through email with a value-first approach.

By providing the right content to the right person at the right step in their journey, you’ll cut through the noise, connect, and form a relationship that brings them back again and again. 

Want Some Help With Your Wellness Email Marketing?

Build a User-Focused Email Marketing System,
Starting Today

Let’s jump on the phone, chat about what you’re trying to do, and get you moving forward.

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