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From campaign strategy and reporting metrics to deliverability and spam complaints, you can’t just send emails and expect good results.
There’s a lot you need to get right. Thankfully, a user-focused email marketing system addresses it all and sets you up for an ROI and LCV you’ll be happy to report.
There’s no point in building a list until you know how you’re going to monetize a new subscriber. A customer value journey does that.
Mapping out how a stranger becomes engaged, a happy buyer, then a repeat buyer is critical for retention, your email marketing (and overall business) success.
The right words are the magic that sells the click, the opt-in, the open, the purchase, and everything else you need your prospects to do to buy and buy again.
Clear, conversational copy that leverages direct response strategies without the high-pressure hype will connect, convert, and stay on-brand.
Cultivate user-focused, human-to-human relationships through email with a value-first approach.
By providing the right content to the right person at the right step in their journey, you’ll cut through the noise, connect, and form a relationship that brings them back again and again.
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