We Believe Marketing Messages Work Better When They Evoke Positive Feelings Connected to Deep Desires and Core Values
Simply put, we help wellness marketers get better results from email marketing with smart campaigns and winning copy.
Much more than that, we help you transform your wellness email marketing into a values-based online experience that gets your prospects hooked on hearing from, and ultimately buying from, you.
Today’s transformation-seeking wellness consumers are more likely to connect with content that demonstrates the business/brand/guru/authority is aligned with their wellness lifestyle values. And far more likely to spend money with those that support these decision driver values.
When you lead with content that begins their transformational journey in their inbox and demonstrates you’ll provide the results they desire, you begin building trust and excitement. Two critical elements to take them from researcher to customer to return customer to advocate.
As a wellness consumer myself, I am your prospect. And as a marketer, I’m often disappointed that the emails I receive from companies offering all kinds of products and services didn’t match up to my expectations of what interacting with them (and spending money with them) would be like.
That bums me out because there’s so much opportunity to keep prospects and customers excited and engaged with email.
From making a strong first impression at the initial lead-gen opt-in phase to building the relationship with low-cost offer promotions, to encouraging results with a consumption campaign, to leading the way to the next logical step with an ascension campaign…. the opportunities stack up fast for companies willing to elevate their email marketing.
Plus, I believe the world needs wellness tools, products, and programs now more than ever, and I get excited to connect these offers with self-aware consumers.
Reach out. I’d love to chat and see if I can help you achieve your goals.
Sara A. Lauber